Résumé

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Career Experience

Director, Pittsburgh Impact Initiative | Allegheny Conference on Community Development
April 2011 – Present

• Core Responsibilities
  • Secured $235,000 in state funding to implement a first-in-nation, research-based strategy to target economic development support to growing companies and women- and minority-owned businesses in the 10-county Pittsburgh region
  • Served as public advocate for the needs of Impact companies through the implementation of traditional (print, radio, television) and social (Twitter, Facebook, LinkedIn and blogging) media
  Lead two full-time employees to achieve the marketing, outreach, market research and business development goals of the initiative
  • Developed project plans to implement region-wide web-based systems to improve the delivery of economic development services, expected to launch October 2012
  • Collect qualitative and quantitative data to identify potential opportunities for improvements in economic development assistance

Market Research Analyst | Allegheny Conference on Community Development
May 2006 – April 2011

• Accomplishments
  • Led data collection activities that resulted in the Pittsburgh region being named the #3 North American City of the Future by fDi Magazine, a publication of the Financial Times
  • Developed PHP/MySQL-based web application to compile and archive Regional Business Headlines, a daily publication of the Allegheny Conference of Community Development that reaches more than 1,500 business leaders in the Pittsburgh region
  • Developed comprehensive merchandising plan to support the Pittsburgh region's Pittsburgh 250 initiative
• Core Responsibilities
  • Co-developed and assisted in implementing a social media strategy to assist the organization in its Pittsburgh 250, economic development and workplace initiatives
  • Develop comprehensive strategies to actively prospect domestic and international companies that would benefit from the Pittsburgh region's unique strengths
  • Fulfill the needs of stakeholders through standard and advanced market intelligence methodologies

Director of Marketing | Hipwell Manufacturing Company
October 2004 – May 2006

• Accomplishments
  • Developed and executed marketing strategy
  • Developed new identity package for a possible acquisition
  • Composed a business plan that included expansion of the company through three acquisitions
  • Assisted in the due diligence process for three possible acquisitions
  • Assisted in negotiations for business purchase
  • Created product management strategy that included the development of new products and the elimination of unprofitable lines

Pharmacy Services Analyst | McKesson Automation, Inc.
June 2001 – June 2004

• Accomplishments
  • Proposed a new labeling system for difficult-to-label medications, leading to a patented type of label stock and a new revenue stream for the company
  • Developed pricing models with product managers for new service offerings that surround McKesson Automation's flagship product and helped justify implementation to senior management
  • Proposed and led the implementation of a telephone-based timekeeping system for 300 national employees, replacing a fax-form-based system
  • Proposed and led the conversion of the managerial data collection process from a paper-based system to an automated system
  • Reviewed and revised on-site pharmacy processes for hospitals in Pennsylvania, Florida, and Tennessee

Relevant Experience

Principal | PortaBeer LLC
July 2009 – Present

Founding member of three-time finalist PortaBeer LLC, a Pittsburgh-based start-up that has launched a retail website and is currently developing a patent-pending beer dispensing product that will be launched in Q3 2012. Involved in all aspects of the business, including web development, product development, marketing, operations and patent-writing.

Principal and Vice President of Marketing | Eyenavision Inc.
July 2007 – Present

Founding member of Eyenavision Inc., a Pittsburgh-based start-up that has achieved 100% employment growth and 500% revenue growth in four years. Served as Vice President of Marketing through March 2009. Responsibilities included business plan development as well as marketing strategy and tactical implementation.

Independent Marketing Consultant
June 1996 – Present

Extensive experience in applying marketing, business and analytical skills to client challenges that lead to expected outcomes.

• Industry Experience – Arts & Entertainment (Amusement Parks, Country Clubs, Nightclubs, Dining & Restaurants, Theater Organizations), Construction, Consumer Products & Retail, Health Care, Information & Communications Technology, Motorsports, Personal Services, Real Estate, Security, and Sports (Events, Individual Athletes, Teams, Leagues)
• Project experience – business planning (market research, competitive analysis), financial modeling (financial metrics and pro-forma projections), web development (LAMP infrastructure), graphic design (illustration and photo editing), video editing, and social media strategy and implementation

Board Member | 3 Rivers Connect
November 2008 – Present

Utilize marketing skills to assist the Finance & Revenue Diversification committee to build and implement a strategy that continues to make 3RC a positive force in the community.

Leadership Development Initiative XV | Leadership Pittsburgh, Inc.
September 2007 – June 2008

The Leadership Development Initiative (LDI) program is an investment in the future leader. LDI is a nine-month-long program for high-potential young professionals. This creative and innovative leadership training program was pioneered in Pittsburgh, utilizing data-driven training models and access to experts who share their experiences to develop the future leaders of the region.

Drug and Alcohol Planning Council | Allegheny County, Pennsylvania
April 2004 – April 2007

Worked on the council to assist in the planning, development and implementation of the provision of services for individuals with addiction problems who are residents of Allegheny County Roles: Vice Chairperson of Council, Chairperson of Education and Advocacy Workgroup.

Young Adult Initiative Transition Team | Allegheny County, Pennsylvania
Winter 2004

Participated in the drafting of the bipartisan Young Adult Initiative policy for the newly-elected Allegheny County Chief Executive

Education

Joseph M. Katz Graduate School of Business | University of Pittsburgh
Fall 2009 – Summer 2012

Master's of Business Administration in Marketing
Graduation Date: August 2012 - Overall G.P.A.: 3.7 / 4.0
(Awards: Big Idea Competition Finalist; American Express Case Competition Top-Three Team; Second Place, McKinsey Cup)

Saint Vincent College
Fall 1999 – Spring 2002

Bachelor of Science in Business Management
Graduation Date: May 2002 - Overall G.P.A.: 3.48 / 4.0

Texas Academy of Mathematics and Science | University of North Texas
Fall 1997 – Spring 1999

The Texas Academy of Mathematics and Science is a unique residential program for high school-aged Texas students who are high achievers and interested in mathematics and science. While living on campus at the University of North Texas, students in this two-year program complete a rigorous academic curriculum of college coursework during the years they would normally consider their junior and senior years in high school.
Graduation Date: May 1999